Annapurna - A Guwahati-based agro and dairy products group has opened a sales unit in New Delhi as part of its plan to have a national presence in the next couple of years
Homegrown companies of the region are beginning to make their presence felt across the country.
Annapurna Group, an FMCG company dealing in agro-based and dairy products headquartered in Guwahati, is going north by establishing a sales unit in Delhi. It also hopes to make its products available all over the country.
“According to the company’s growth strategy and in order to build its brand image, Annapurna wants to make its presence felt throughout the country. It also believes that this will also create more job opportunities,” the group’s managing director Subir Ghosh says.
Ghosh said they were shortly introducing new products like readymade curry paste, carbonated drinks and energy drinks along with ice cream and some other milk-based products. The company makes ghee, honey, sauce, fruit squash, fruit jam, fruit-based beverages, jelly and pickle, and has just introduced toned milk and dairy whitener. “We are competing with national players like Hindustan Lever, Nestle and others,” he said.
The company will be spreading its operational wings in the northern part of India, including Rajasthan, Uttar Pradesh, Madhya Pradesh and Delhi by 2013-14 and broaden their business across the country by the end of 2015 or 2016. Its sales have been increasing by 10-15 per cent on an average and it looks to increase it by another 5-10 per cent in the coming years. The company, however, had witnessed a slump in 2010-11 because of the recession.
The group started in 1952 with the Annapurna brand and soon became one of the leading players in eastern India. Since then it has added more brands to its kitty and now, Annapurna, Fundazz, and Sprint are the three leading brands the group.
The company is divided into four operational units — Sundarbans Food Products (I) Pvt Ltd, which is engaged in manufacturing ghee and honey, Satez Agro Products Pvt Ltd, engaged in manufacturing agro-based food products, and two units of Annapurnna Food and Beverages. It operates through different distribution channels like super stockists, distributors, whole-sellers and retailers to reach its consumer.
Looking at the present market opportunities, the company has introduced different products in the dairy segment. It recently launched the homogenised UHT (ultra high temperature) toned milk in tetra packs and powdered milk in the dairy whitener category.
The company undertakes strength, weakness, opportunity and threat (SWOT) analysis which helps it build a successful presence and apart from this, good marketing strategy and proper implementation and follow up of every project and dedicated marketing team has helped it to build its presence successfully.
“We have been able to provide quality products to the consumers at very affordable prices,” an official said. “The market is a competitive one and the focus on quality has helped us make our presence felt.”
“Very soon, all of the group’s products will be available in all restaurants, cinema halls and multiplexes, among others,” he added.
It also has a women entrepreneurship project where unemployed women can use their talent to uplift the quality of their life and generate revenue, and thereby, build a strong brand image of Annapurna in every nook and corner of the country.
Industry officials say companies are targeting the Northeast as a major market to expand their business, as markets in other parts of the country are saturated.
Neramac managing director S. Bhattacharjee said there is tremendous scope in the dairy sector and the opportunities are large and with Bangladesh nearby, the market is a huge one.
Annapurna Group, an FMCG company dealing in agro-based and dairy products headquartered in Guwahati, is going north by establishing a sales unit in Delhi. It also hopes to make its products available all over the country.
“According to the company’s growth strategy and in order to build its brand image, Annapurna wants to make its presence felt throughout the country. It also believes that this will also create more job opportunities,” the group’s managing director Subir Ghosh says.
Ghosh said they were shortly introducing new products like readymade curry paste, carbonated drinks and energy drinks along with ice cream and some other milk-based products. The company makes ghee, honey, sauce, fruit squash, fruit jam, fruit-based beverages, jelly and pickle, and has just introduced toned milk and dairy whitener. “We are competing with national players like Hindustan Lever, Nestle and others,” he said.
The company will be spreading its operational wings in the northern part of India, including Rajasthan, Uttar Pradesh, Madhya Pradesh and Delhi by 2013-14 and broaden their business across the country by the end of 2015 or 2016. Its sales have been increasing by 10-15 per cent on an average and it looks to increase it by another 5-10 per cent in the coming years. The company, however, had witnessed a slump in 2010-11 because of the recession.
The group started in 1952 with the Annapurna brand and soon became one of the leading players in eastern India. Since then it has added more brands to its kitty and now, Annapurna, Fundazz, and Sprint are the three leading brands the group.
The company is divided into four operational units — Sundarbans Food Products (I) Pvt Ltd, which is engaged in manufacturing ghee and honey, Satez Agro Products Pvt Ltd, engaged in manufacturing agro-based food products, and two units of Annapurnna Food and Beverages. It operates through different distribution channels like super stockists, distributors, whole-sellers and retailers to reach its consumer.
Looking at the present market opportunities, the company has introduced different products in the dairy segment. It recently launched the homogenised UHT (ultra high temperature) toned milk in tetra packs and powdered milk in the dairy whitener category.
The company undertakes strength, weakness, opportunity and threat (SWOT) analysis which helps it build a successful presence and apart from this, good marketing strategy and proper implementation and follow up of every project and dedicated marketing team has helped it to build its presence successfully.
“We have been able to provide quality products to the consumers at very affordable prices,” an official said. “The market is a competitive one and the focus on quality has helped us make our presence felt.”
“Very soon, all of the group’s products will be available in all restaurants, cinema halls and multiplexes, among others,” he added.
It also has a women entrepreneurship project where unemployed women can use their talent to uplift the quality of their life and generate revenue, and thereby, build a strong brand image of Annapurna in every nook and corner of the country.
Industry officials say companies are targeting the Northeast as a major market to expand their business, as markets in other parts of the country are saturated.
Neramac managing director S. Bhattacharjee said there is tremendous scope in the dairy sector and the opportunities are large and with Bangladesh nearby, the market is a huge one.
No comments:
Post a Comment